The Iteration

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Targeting is for efficiency, content is for revenue
You don't need yet another marketing course, template, or checklist.
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Kenn Costales

February 2024

When Should You Do a Rebrand?
A rebrand is more than just the design
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Kenn Costales
The Virtues Behind ROI-Driven Growth
And How Being Open to Upside is Better than Forcing Linear Growth
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Kenn Costales
Digital Marketing is Just Like Your Monthly Rent
Why Paying for an Online Store Isn't the Same as Renting Physical Retail Space
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Kenn Costales
The Consumption Principle
A simple rule for inferring how social algorithms work
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Kenn Costales
Staying Productive with Progressive Refinement
Getting things done using Agile Principles like "Fixed Time, Flex Scope"
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Kenn Costales

November 2023

Leaders are Tool Builders: Why I Wrote My Own Javascript UI Framework
A few hours back, I open sourced a UI framework for Javascript that my company developed called Cami.js (https://github.com/kennyfrc/cami.js).
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Kenn Costales

October 2023

Do What is Essential, Not What is Complete
On November 1, 2022, I finally started a project that I kept on putting off — building our own software products.
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Kenn Costales

May 2023

To Appreciate its Limits, Consider ChatGPT as a Word Calculator
In exploring what AIs like GPT is good for, I may or may not have spent too much money on fine-tuning language models... sharing insights from my…
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Kenn Costales
Why I Never Worry About Competition
And what it feels like being in the middle of one of the most competitive markets
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Kenn Costales

July 2022

August 2020

Competing to Grow, Not to Win (How to Deal with Burnout)
For many entrepreneurs, the natural response to a challenge is double the effort — many business owners are now wearing multiple hats and…
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Kenn Costales
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