The Iteration

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October 2023
May 2023
To Appreciate its Limits, Consider ChatGPT as a Word Calculator
In exploring what AIs like GPT is good for, I may or may not have spent too much money on fine-tuning language models... sharing insights from my…
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Kenn Costales
Why I Never Worry About Competition
And what it feels like being in the middle of one of the most competitive markets
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Kenn Costales
July 2022
August 2020
Competing to Grow, Not to Win (How to Deal with Burnout)
For many entrepreneurs, the natural response to a challenge is double the effort — many business owners are now wearing multiple hats and…
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Kenn Costales
September 2019
Tough Tito Business Advice for my Younger Self
I used to dread the idea of turning 30. I had a specific business milestone by that age, and I was nowhere near it.
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Kenn Costales
July 2019
Monolith’s B2C Marketing Matrix — Shortcuts to Key Marketing Best Practices
As my team grows, I’ve been reflecting on better ways to communicate solid marketing strategies without making the error of going for…
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Kenn Costales
Corporate Logic vs Entrepreneurial Logic: How the Best Business People Think Differently About the…
Why is that many entrepreneurs can’t level up to become corporate executives and why is it that many executives struggle to get traction…
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Kenn Costales
Why Digital Marketing is Just Relationship-Building
A Zero Jargon Guide for Folks New to Digital (And How to Grasp Things Like “Chatbots”, “Marketing Automation”, and more)
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Kenn Costales
2 Lessons from the Best Founders I’ve Worked With (8- and 9-Figure Self-Funded Entrepreneurs)
One of the reasons why I decided to start & run an SME-focused marketing agency is that I get to work directly with business owners or…
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Kenn Costales
June 2019
How my Agency Builds Digital Marketing Talent to Grow Client Revenue and ROI (Even if the staff…
Hiring & training employees is one of the biggest challenges that makes or breaks an agency. Even if you have a rock-solid sales and…
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Kenn Costales
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