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Targeting is for efficiency, content is for revenue
You don't need yet another marketing course, template, or checklist.
May 24
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Kenn Costales
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Targeting is for efficiency, content is for revenue
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February 2024
When Should You Do a Rebrand?
A rebrand is more than just the design
Feb 29
•
Kenn Costales
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When Should You Do a Rebrand?
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The Virtues Behind ROI-Driven Growth
And How Being Open to Upside is Better than Forcing Linear Growth
Feb 25
•
Kenn Costales
10
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The Virtues Behind ROI-Driven Growth
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Digital Marketing is Just Like Your Monthly Rent
Why Paying for an Online Store Isn't the Same as Renting Physical Retail Space
Feb 21
•
Kenn Costales
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Digital Marketing is Just Like Your Monthly Rent
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The Consumption Principle
A simple rule for inferring how social algorithms work
Feb 15
•
Kenn Costales
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The Consumption Principle
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Staying Productive with Progressive Refinement
Getting things done using Agile Principles like "Fixed Time, Flex Scope"
Feb 12
•
Kenn Costales
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Staying Productive with Progressive Refinement
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November 2023
Leaders are Tool Builders: Why I Wrote My Own Javascript UI Framework
A few hours back, I open sourced a UI framework for Javascript that my company developed called Cami.js (https://github.com/kennyfrc/cami.js).
Nov 5, 2023
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Kenn Costales
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Leaders are Tool Builders: Why I Wrote My Own Javascript UI Framework
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October 2023
Do What is Essential, Not What is Complete
On November 1, 2022, I finally started a project that I kept on putting off — building our own software products.
Oct 28, 2023
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Kenn Costales
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Do What is Essential, Not What is Complete
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May 2023
To Appreciate its Limits, Consider ChatGPT as a Word Calculator
In exploring what AIs like GPT is good for, I may or may not have spent too much money on fine-tuning language models... sharing insights from my…
May 23, 2023
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Kenn Costales
1
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To Appreciate its Limits, Consider ChatGPT as a Word Calculator
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Why I Never Worry About Competition
And what it feels like being in the middle of one of the most competitive markets
May 16, 2023
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Kenn Costales
1
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Why I Never Worry About Competition
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July 2022
How SMEs can Drive Growth Despite Turbulent Times (Part I)
This was originally published on Medium and was syndicated to Esquire Magazine. All of Kenn’s writing will be on Substack moving forward.Thanks for…
Jul 13, 2022
•
Kenn Costales
9
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How SMEs can Drive Growth Despite Turbulent Times (Part I)
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August 2020
Competing to Grow, Not to Win (How to Deal with Burnout)
For many entrepreneurs, the natural response to a challenge is double the effort — many business owners are now wearing multiple hats and…
Aug 31, 2020
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Kenn Costales
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Competing to Grow, Not to Win (How to Deal with Burnout)
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