The Iteration

Marketing AI Agents, SEO for Google Maps, and More

Note: This new newsletter format shares our agency's current thinking on industry news and marketing trends.

Apr 3 • 

Kenn Costales

May 2024

Targeting is for efficiency, content is for revenue

You don't need yet another marketing course, template, or checklist.

May 24, 2024 • 

Kenn Costales

8

February 2024

When Should You Do a Rebrand?

A rebrand is more than just the design

Feb 29, 2024 • 

Kenn Costales

2

The Virtues Behind ROI-Driven Growth

And How Being Open to Upside is Better than Forcing Linear Growth

Feb 25, 2024 • 

Kenn Costales

10

Digital Marketing is Just Like Your Monthly Rent

Why Paying for an Online Store Isn't the Same as Renting Physical Retail Space

Feb 21, 2024 • 

Kenn Costales

The Consumption Principle

A simple rule for inferring how social algorithms work

Feb 15, 2024 • 

Kenn Costales

Staying Productive with Progressive Refinement

Getting things done using Agile Principles like "Fixed Time, Flex Scope"

Feb 12, 2024 • 

Kenn Costales

November 2023

Leaders are Tool Builders: Why I Wrote My Own Javascript UI Framework

A few hours back, I open sourced a UI framework for Javascript that my company developed called Cami.js (https://github.com/kennyfrc/cami.js).

Nov 5, 2023 • 

Kenn Costales

October 2023

May 2023

To Appreciate its Limits, Consider ChatGPT as a Word Calculator

In exploring what AIs like GPT is good for, I may or may not have spent too much money on fine-tuning language models... sharing insights from my…

May 23, 2023 • 

Kenn Costales

1

Why I Never Worry About Competition

And what it feels like being in the middle of one of the most competitive markets

May 16, 2023 • 

Kenn Costales

1

July 2022