Marketing AI Agents, SEO for Google Maps, and More
Note: This new newsletter format shares our agency's current thinking on industry news and marketing trends.
Hey there,
We've been getting frequent questions about our agency's thinking on various topics and platform updates. This updated newsletter format is designed to address these common questions not only for our clients, but also for the broader marketing & small business community.
Each interesting article we’ve read this week is linked and features commentary from various team members.
Enjoy,
Kenn, Mike, Bea, Hanz, and Team
The Iteration Newsletter
⭐ Interesting Ideas & News
How I Use AI Agents to Send 1000 Personalized Emails for Outreach
https://www.wisp.blog/blog/how-i-use-ai-agents-to-send-1000-personalized-email-for-outreach
The author shares his experiment with AI agents for personalized email outreach to developers. His workflow included three specialized AI agents:
Web Agent: Gathered contextual information about recipients from their blogs, GitHub repositories, and websites
Email Agent: Used this research to craft personalized emails with specific references to recipients' work
Report Agent: Documented the process and tracked results
While this sounds a bit intimidating, what "AI Agents" mean in this context is that he has LLMs do very specific steps, similar to how most Business Owners would have their staff follow process documents or SOPs. You can see examples here: https://www.monolithgrowth.com/custom-ai-workflows
How to Do SEO for Google Maps
https://nogood.io/2025/03/20/seo-for-google-maps/
Google Maps SEO boils down to three ranking factors: relevance, distance, and prominence. To actually move the needle:
Complete NAP verification immediately - incorrect or inconsistent business information kills rankings
Prioritize review generation - develop a systematic approach to request reviews after positive customer interactions
Respond to ALL reviews within 24 hours - Google tracks response rates and times
Ensure keyword consistency between your website and Google Business Profile
Monitor competitor profiles monthly to benchmark performance metrics
Most SEO-focused businesses waste time on Google Posts when fixing NAP inconsistencies across directories would deliver faster ranking improvements. Focus first on verification, accurate information, and review management before moving to advanced tactics.
Google adds Search Terms visibility to Performance Max
https://searchengineland.com/google-adds-search-terms-visibility-to-performance-max-campaigns-453489
This is useful as it helps ensure alignment between your landing pages and the actual queries triggering your ads. Before, this wasn't possible.
How to Find it:
Access your Performance Max search terms report to see which queries trigger your ads
Add negative keywords directly from the report to filter irrelevant traffic
Check search term-to-landing page alignment to improve relevance
Monitor for campaign overlap between Performance Max and standard Search campaigns
Use search term data to refine asset groups and targeting
Implementation is rolling out gradually - if you don't see it yet, check back in your Google Ads account within the coming weeks.
💭 Assorted Links We Found Interesting
Amazon Said to Make a Bid to Buy TikTok in the U.S.
As TikTok faces a U.S. deadline to separate from its Chinese owner or be banned, Amazon has reportedly made a last-minute acquisition bid amidst ongoing national security concerns in Washington. Parties aren't taking the bid seriously. Amazon's past attempts to replicate TikTok's success internally, such as with its now-defunct "Inspire" feature, were unsuccessful. Amazon joins others like Oracle and Blackstone in expressing interest. TikTok maintains it is not for sale, citing potential obstruction from the Chinese government.
How mindshare marketing builds trust before the buy
Kishore Kothandaraman, co-founder of Goldcast, advocates for mindshare marketing to build trust and become a top-of-mind brand for customers. This involves showcasing brand personality, creating consistent content that establishes expertise, and engaging with the target audience in relevant communities. Kothandaraman emphasizes that mindshare marketing is a long-term strategy that requires consistent engagement and genuine efforts to assist the audience.
Many B2B CTAs fail because they feel like commands on what the user should do. Create effective, benefit-driven CTAs by focusing on what the reader gets out of it -- could be relief, time savings, or quick wins -- making the click feel rewarding instead of demanding.
About Us
Our Publicly-Available Frameworks:
Efficient Growth Model (Google Docs): https://www.monolithgrowth.com/efficient-growth-model
Traction to Scale Model (Google Slides): https://www.monolithgrowth.com/traction-to-scale
Further Information about Monolith:
Agency: https://www.monolithgrowth.com/
Product (Jetdraft): https://www.jetdraftai.com/
New Services (Custom Marketing AI Workflows): https://www.monolithgrowth.com/custom-ai-workflows
Kenn Costales is the Founder of Monolith Growth Consulting (a growth marketing agency) and Jetdraft (Source-First AI for Tough Research and Writing Tasks at Work). He is an honoree of Forbes 30 under 30 and Tatler Asia’s Generation T.